Starting in 2006 I worked across a diverse and creative series of global categories for PUMA. Working across multiple collections and managing teams in Boston USA, London, Herzogenaurach, Germany and Tokyo. My roles comprised Category management through to Business Unit head of Black Station and finally Global Creative Director for PUMA Footwear. I managed the Black Station team including fashion driven collaborations with Alexander Mcqueen, Hussein Chalayan and Mihara, through to Streetwear collaborations with PUMA Select. Following this I continued to work for the brand in a consultancy capacity, providing brand concepts, trend forecasting and creative direction for the brand’s seasonal, creative kick offs. The following pages are a snapshot of some of the footwear projects I worked on with the team and following that a few pages of the creative direction and concept work that followed.