Effective product, driven by purpose
We drive effective and transformational product for brands. We provide a complete creative service from strategic product planning and positioning, through to creative concepts and design direction. Helping sports lifestyle and fashion brands to create authentic and relevant product for their consumers.
Our process helps brands to plan, design and build product ranges that align perfectly with your brand personality and have real longevity.
Focusing on what matters to your consumer now and in the future, allows for a strategic and considered approach to creation, reducing duplication and waste, and simplifying the creative process…
Our Approach
Strategy | Planning
Taking the time to understand your brand and your brief at the beginning, is the most important part of the process. We start with an informal session, free of commitment, to learn more about your brand and to explore the brief. We look at where you are and where you want to get to. The greater our understanding of your business, your plans and ambitions, and what you need to change, the better able we are to offer the right solutions.
Cultural mapping | Macro trends
Taking the time to research cultural trends and decode how they relate to your brand, reveals what your consumer’s future needs and desires will be. We start with the relevant macro trends to uncover new opportunities.
We look at the big societal shifts, filter them through your brand lens and create a shortlist of focused trends that will map a direction and purposeful vision for your product offer, that is both tailored to your brief and, completely bespoke to your brand.
Commercial | Creative
Balancing the commercial and the creative can often be a pain point in the process. Focusing on your consumer’s needs and keeping an eye on the ‘Why?’ as well as the ‘What?’, helps to bring purpose to your product framework and briefing. Ensuring the whole team is on board with the direction is vital to success. We help bring your team on the journey, and turn creative ideas into relevant product briefs that will resonate with your stakeholders and with your consumers.
Storytelling | Design direction
With the direction and concepts established up front, we typically find that the design process is simplified. Design and product management teams are free to bring real creativity and deliver great, problem solving product.
We work with your in-house teams to bring the creative vision to life. By collaborating across the whole product team, from product management to buying, from design to brand marketing we are able to bring clear, end-to-end vision, creating brand building, directional product.
We know that one size doesn’t fit all…
for this reason our creative services can be shaped to fit your needs. Talk to us to hear more about our process and how it could work for your business.