Effective product, driven by purpose
We provide a complete creative service from strategic product planning and positioning, through to creative concepts and design direction. Helping sports lifestyle and fashion brands to create authentic, on-brand and culturally relevant product for their consumers.
Trend & Concept
We turn the esoteric into the understandable. Curating cultural shifts and consumer insights into bespoke concepts for your brand and consumer.
Product Strategy
Aligned to your brand purpose, we uncover new opportunities and show how to blend innovation and commercial into actionable range plans.
Creative Direction
Blending design, brand and trend into impactful and exciting storytelling and product that express your brand DNA.
Design Direction
Turning strategy and direction into product concepts and designs. From special projects to the whole collection.
Our Approach
Strategy | Planning
Taking the time to understand your brand and your brief at the beginning, is the most important part of the process. We start with an informal session, free of commitment, to learn more about your brand and to explore the brief. We look at where you are and where you want to get to. The greater our understanding of your business, your plans and ambitions, and what you need to change, the better able we are to offer the right solutions.
Cultural mapping | Macro trends
Taking the time to research cultural trends and decode how they relate to your brand, will ensure that the product direction is aligned with your consumer’s future needs.
We look at the big shifts and view them through your brand lens to curate a shortlist of relevant trends. creating a purpose driven roadmap for your product offer, that is both tailored to your brief and, completely bespoke to your brand.
Commercial | Creative
Ensuring the whole team is on board with the direction is vital to success. but balancing the commercial and the creative can often be a pain point in the process.
Focusing on your consumer’s needs and keeping an eye on the ‘Why?’ as well as the ‘What?’, helps to bring meaning to your product briefs. We bring the whole product team on the journey, and turn creative ideas into relevant product that will resonate with your stakeholders and with your consumers.
Storytelling | Design Direction
With the direction and concepts established up front, we typically find that the creative direction and the design process is simplified.
We work with your in-house teams to bring the creative vision to life. By collaborating across the whole product team, from merchandising to product management, from design to brand marketing we are able to bring clear, end-to-end storytelling, from colour and material to visionary product.
We know that one size doesn’t fit all…
for this reason our creative services can be shaped to fit your needs. Talk to us to hear more about our process and how it could work for your business.